Studies show that the most successful business leaders have a high degree of “emotional intelligence.” They are vastly connected and engaged with customers, prospects and team members, which all translates into positive outcomes on multiple levels.
Isn’t it time for companies selling to government to operate like this?
L&R Communications develops creative content marketing campaigns that allow organizations to:
·Better engage with customers and prospects
·Enhance brand differentiation with buyers
·Let your true brand voice shine in the marketplace
We created branded content and other communications campaigns that truly stand out from the overcrowded content marketing arena.
In fact, we have been doing this before content marketing became a hot thing.
“The Courage to Be Creative”
It’s our inherent human nature to follow the pack, especially when it comes to marketing to federal decision-makers.
However, the misguided belief that federal decision-makers want to see conservative approaches and content often leads government marketers to stick with traditional technical white papers and online “brochureware” that lack personality or creativity.
As marketers, we often make the mistake of viewing the government customer as one-dimensional and focused only on the mission.
This could not be more wrong.
L&R Communications helps companies that sell to government gain the courage to be creative in their marketing efforts.