In the following GAIN 2020 podcast interview, we speak with Brian Chidester, Head of Global Industry Strategy at OpenText, and the host of The Government Huddle Podcast series, about GAIN 2020 and government marketing trends.

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With GAIN 2020 coming up next week, we continue our ongoing podcast series where we speak with keynote speakers, sponsors and GMarkU leadership about what to expect from this year’s premier conference for government marketers.

For this episode, government marketing thought leader Brian Chidester discusses what to expect from his keynote commentary in support of the GAIN 2020 presentation by Alexis Bonnell, Emerging Technology Evangelist at Google and former Chief Innovation Officer at USAID.

He also provided a deep-dive analysis on how any organization selling to government can enhance their thought-leadership efforts, based on the success of his very popular The Government Huddle Government Marketing University podcast series.

Following are highlights from this podcast interview:

  • About Brian and how he’s involved in Government Marketing University and his “The Government Huddle” podcast series. (:53)

  • Brian’s tips and insights for securing government speakers for podcasts and events. (2:30)

  • Insights into what to expect from Alexis Bonnell’s GAIN 2020 keynote address. (9:55)

  • Why Brian believes that GAIN 2020’s virtual format will be an outstanding opportunity for attendees to learn and connect with the community. (12:00)

  • Where government marketing is headed in 2020, according to Brian. (15:55)

Don't miss out on the opportunity to be part of the premier conference for government marketers!  Click here to register for GAIN 2020.

In addition, please click here to listen to our previous first GAIN 2020 podcasts below:

  • Keynote speaker Adam Vasquez, Market Inventor & Author of Toothfish. Listen here.

  • Lou Anne Brossman, CEO and Founder of Government Marketing University.  Listen here.

  • Tim Hartman, Chief Executive Officer, Government Executive Media Group. Listen here.


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