Many of us know colleagues or even have family members who completely miss the mark when it comes to having social skills.  The ability to connect with others in a respectful and healthy way is often elusive to many.

The exact same can be said about major brands or companies selling to government.

It’s all too easy to operate in a vacuum and just make assumptions about the preferences of your customers and prospects. But one communications misfire can be dire for both brands and for people in general. 

This is where the concept of “emotionally intelligent” marketing comes into play.  But before we get into the marketing aspects of this new frontier, let’s look at the definition of emotional intelligence.

New studies show that emotional intelligence is more important that IQ and experience in determining success.

Ten years ago, Dr. Daniel Goleman published his best selling book, Emotional Intelligence, which is based on the following principles:

  1. Self-awareness
  2. Self-regulation
  3. Social skill
  4. Empathy
  5. Motivation

Today’s most successful business leaders possess all of these skills. However, it is possible to posses these same traits in your marketing efforts.

In an area of what we call “content marketing noise,” it is time for any company selling to government to embrace emotionally intelligent marketing.  The ability to standout from competitors is getting more difficult and budgets continue to be a challenge.

By implementing the right emotionally intelligent content market practices, it is possible to better engage with customers and prospects, enhance brand differentiation with buyers, create a true and authentic brand voice, and ultimately increase sales.

Stay tuned for more insights into this new marketing paradigm and please contact us here with any questions, thoughts or insights you may have.