In the following GAIN 2020 podcast interview, we speak with Adam Vasquez, Market Inventor & Author of Toothfish, and keynote speaker at GAIN 2020, who discusses how government marketers can shift efforts to make their organizations true market leaders.
With GAIN 2020 being virtual this year, the Government Marketing University team has developed a highly comprehensive program for this year’s conference, which will continue its legacy of being the premier conference for government marketers.
This includes bringing on some very dynamic keynote speakers who will help us all think differently when it comes to developing 2021 marketing plans.
For example, Adam Vasquez, Market Inventor & Author of Toothfish, will explore a new marketing model called, “Market Invention,” how it works, as well as some real-life government case studies.
Following are highlights from this interview:
- About Adam’s background as an marketing visionary and author. (:38)
- A high-level overview of what Adam will be covering during his GAIN 2020 keynote address. (1:50)
- How the “Market Invention” model can be applied to government marketing. (5:49)
Don’t miss out on Adam’s virtual keynote address, which will be taking place on Tuesday, November 10th 10:00 a.m. Also, if you have not yet registered for the conference, please click here to participate in the premier conference for government marketers.