In the following L&R Communications podcast interview, we speak with legendary government marketer Mr. Mark Amtower, Managing Partner at Amtower & Company, and the host of the very popular Amtower Off-Center on FedNewsRadio. In this podcast, Mark discusses the value of the GAIN Conference, why the new GAINER Awards are so vital, and much more.

Up until now, there has never been an awards program that shines a light on the best and the brightest in government marketing.  For the first time, Government Marketing University has created the first GAINER Awards to celebrate the best in government marketing across the U.S. Federal Sector.

The nominated campaigns have raised the bar in what can be done in our specialized market, and the winners will be announced at GAIN 2018, taking place on November 1st at the Reston Hyatt.

Mark Amtower played a role on the review committee for the GAINER Awards, and will be the official Master of Ceremonies where he will announce the winners after lunch at GAIN 2018.

Here are other key highlights from our discussion with Mark:

  • More about Mark and his role in the government marketing community. (:31)

  • Why Mark thinks that the GAIN Conference is valuable for all government marketers. (2:00)

  • More about why the GAINER Awards are vital, and Mark’s role at the conference. (3:27)

  • Mark’s take on the state of the overall government contracting industry. (5:10)

  • Why LinkedIn is a viable paid channel for distributing content to government leaders. (8:00)

  • Mark’s parting comments about why marketers should continually study the market, and never stop learning. (10:00)

Click here to officially register for GAIN 2018. As a third-year-in a row sponsor with our long-term partner StoryTech Consulting, we highly recommend taking advantage of this amazing business development opportunity. Click here to become a sponsor.