In the following L&R Communications podcast interview, we speak with legendary government marketing expert, Mr. Mark Amtower, Managing Partner at Amtower & Company, and host of the very popular Amtower Off-Center on FedNewsRadio, about his upcoming presentation at GAIN 2019 titled, “Leveraging Social Selling Tactics to Influence the Procurement Process.”
In today’s government contracting arena, aligning social and content marketing efforts to the government buyer’s procurement process can significantly enhance the ability to win new contracts and re-competes.
But few have mapped the process to get on the radar of the influencers inside government who will shape that procurement, including senior executives, program managers and contracting officers. In addition, aligning marketing with sales and BD teams can help build the right roadmap for developing content that will help any industry member standout in the minds of government buyers.
Mark shares his insights regarding his presentation at GAIN 2019, which aims to help government marketers crack the government procurement selling code.
Here are the highlights from our discussion with Mark:
More about Mark’s background, and his 35-years of experience in government marketing. (:38)
Why Mark is such an advocate for Government Marketing University and the GAIN conference. (2:45)
In-depth discussion around Mark’s presentation at GAIN 2019. (4:04)
What Mark will be covering during his presentation at the upcoming immixGroup Government IT Sales Summit. (8:28)
What government marketers should be thinking about in their 2020 planning efforts. (10:09)
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