In the following L&R Communications podcast interview, Caitlin Hoffen, Marketing Manager at Gorfine, Schiller & Gardyn, discusses key strategies and tactics for successful PR and content marketing efforts in the accounting, tax, and finance arenas. Editorial Note: Caitlin is a current L&R Communications client.
On the surface, accounting, tax, and finance can seem like a specialized sector that only appeals to number crunchers -- with not much room for creativity when it comes to PR and content marketing. But, this could not be further from the truth.
It is a highly dynamic industry that serves as the foundation for business success in any company, organization or individual here and around the world.
Whether it’s estate planning, business valuation/M&A or even tax strategies that save companies a significant amount of money, there’s no shortage of content topics to develop and promote. This requires the ability to dive deep into complex topics, while also ensuring that overall and specific messages are clear and fully resonate in the marketplace.
Caitlin is a true expert in next-generation digital marketing strategies in this arena and we recently had the pleasure of interviewing her.
Here’s more detail from our podcast:
- How Caitlin got into accounting, tax, and finance marketing. (:45)
- More about Gorfine, Schiller & Gardyn. (3:21)
- Current marketing programs that Caitlin is managing. (5:30)
- Why thought leadership is paramount. (8:19)
- How digital marketing has evolved during Caitlin’s career. (9:13)
- Where Caitlin sees herself in the next 10 to 20 years. (13:49)
We would like to thank Caitlin for speaking with us. If you are a marketer at an accounting, tax and finance firm looking for more insights into how to accelerate your content and PR efforts, please contact us here.